Categories
Uncategorized

Empathetic Marketing Lessons Learned From My Scythe-Wielding Days

Tales from the Online Marketing Crypt – Vol. 6

How to Set Yourself Apart as a Business Leader in Today’s Economy

My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve-at least to my 10-year-old self!

He didn’t give me these jobs to toughen me up or help build character. Nope. They needed to be done. I was available. Tag, I was it to do them.

One summer our lawn mower broke down and the front lawn grass was getting long. In Dad’s infinite wisdom, he put me to task by delegating me to “cut” the lawn.

With a hand scythe.

Being the dutiful daughter that I was and trying to hide the incredulous look I desperately wanted to give him, I took this curved monstrosity from his hands and got to work.

It didn’t go so well.

By the time my Dad got home from work, my left hand was full of nicks and cuts from the blade. It was not a pretty sight and I was pissed.

While standing at the sink getting all cleaned up, he asked what happened. I told him what seemed to be pretty obvious to me: that the scythe was heavy and the grass too short, leaving little room for error while slicing through the blades.

His response?

“Well, be more careful next time.”

Like I said, he was a practical man.

I remember feeling utter despair at the complete lack of compassion that I was receiving.

Where was the empathy? Where was the concern for my well-being?

I’m sure it was there; he just missed the part of expressing it to me and sent me back out to the front lawn in the morning.

I wonder if you’ve ever been in a situation as a consumer where you were expecting more compassion and less practicality?

Think about how you felt. Angry. Frustrated. Not heard.

Leave a Reply

Your email address will not be published. Required fields are marked *