So you’ve decided to produce a podcast. Good for you! They’re a great way to build traffic. And an excellent way to build your reputation as an industry expert.
So have you decided what format you’re going to use?
Now let’s get something straight right off the bat. I’m not talking about the format of your audio files. That’s a matter of choosing between MP3, WAV and WMA (hint, go with MP3). What I’m talking about is the format of the presentation. Think of it as the format of the content delivery.
In this article I’m going to discuss four different formats which you can use for your podcasts. Now while you are going to want to pick a primary format there is nothing saying you can’t change the format either occasionally for specials or after a period of time in order to keep the show fresh