Why is it that when summer arrives business slows down, networks stop meeting, work attendance decreases, business development activities grind to a halt – and yet we still have budgets, goals and targets to achieve? How do you handle the ‘unproductive’ attitude that summer brings? How can you juggle vacation schedules? Historically, summer may have been a time for you to take it easy, do the minimum amount of activity while you focus on what you will achieve when fall comes around…not this year. Decide to make this your most productive summer ever, here are some strategies that will help you do that and continually grow your business all year round.
Take advantage of the weather. Use the longer hours of daylight savings to conduct meetings later in the day, take advantage of warmer conditions and meet people at outdoor venues and cafes, meet clients for lunch where you will enjoy lighter food and warm sunshine.
Review your business plan. Make a two-hour appointment with yourself to review all the actions in your business plan – including your cash flows and targets – and spend time determining what you need to achieve your goals for this financial year. Your business plan should not be hiding in your bottom draw or collecting dust on a shelf, it is a living document that can be reviewed regularly – make summer your time to determine your next steps.
Revisit your marketing plan. What plan you ask? If you don’t have one, now is the time to sit and write one. If you need help there is an abundance of talented consultants who can assist you build a customised plan for your business. If you already have one, review your progress, determine what actions need to be taken and schedule time during the summer to complete those tasks.
Conduct a six-month business review. Spend two hours reviewing your business achievements for the past six months. Ask yourself these 11 questions:
1.How would I rate the past six months’ business performance (1-10 with 10 being the highest)?
2.Did I achieve my financial goals each month?
3.If not, why not?
4.If not, what do I need to do differently in the next six months to meet my annual budget or plan?
5.If I did meet these targets (congratulations to you), were they big enough?
6.Have I conducted staff reviews with my team? If not, why not? And when?